The ‘SAMIL spirit’ is a ‘Spirit of Grand Forest’ aiming at existing under the free economic system, devoting itself to the human society and creating the value. Therefore we to ok the following catchphrases as a Company Philosophy to pursue ‘Comfort, Richness, and Extensive Infinity’ of a spirit of grand forest

• Creating the
  Comfort and
  Richness in Life.
• Planning the Extensive
  and Infinite Growth and
  Development.

The ‘Comfort’ increases the quality of products and services in the space where the SAMIL people created and makes our lives more comfortable and convenient, while the ‘Richness’ offers more goods and services required by our society and customers with better condition and makes the life of human being more plentiful. In addition, the ‘Extensive Infinity’ enables SAMIL to present and develop for ever and become a center of the national economy and social development, and contributes to the improvement of human welfare.